WE MAKE.
Performance Marketing Specialist
Open RolePosition Overview: Responsible for planning, executing, and optimizing paid media campaigns across multiple brands and industries, with a strong focus on customer acquisition and measurable business results.
Responsibilities
- Manage and optimize paid campaigns across Meta, Google, and other relevant platforms.
- Plan budgets, targeting, campaign structures, and media buying strategies.
- Continuously test creatives, audiences, offers, and landing pages.
- Optimize funnels, retargeting, and customer acquisition performance.
- Track CPL, CPA, CAC, ROAS, conversions, and overall campaign performance.
- Prepare monthly performance reports with clear insights and recommendations.
Requirements
- 2+ years of experience in a similar role.
- Strong hands-on experience with Meta Ads and Google Ads.
- Strong understanding of performance marketing, funnels, and conversion optimization.
- Experience with tracking, analytics, pixels, and attribution.
- Ability to manage multiple accounts, budgets, and industries simultaneously.
- Analytical, data-driven, and results-focused.
- Agency, B2B, e-commerce, SaaS, or fashion experience is a plus.